February 19, 2010, Newsletter Issue #116: Protect Your Trademark

Tip of the Week

Once you’ve completed the application process and your trademark is legally registered with the United States Patent and Trademark Office (USPTO) you have to establish a method of protecting it.

The USPTO does not regulate use of a mark. In fact, they very clearly state: “We do not decide whether you have the right to use a mark (which differs from the right to register). Even without a registration, you may still use any mark adopted to identify the source of your goods and/or services. Once registered it is your responsibility to enforce your trademark rights."

This is very important. You spent a lot of time and money registering your mark, and you have a credible business you want to protect. You have to be aware of possible infringements on your mark and you have to be prepared to stop them.

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