April 2, 2010, Newsletter Issue #122: Calculate Trademark Scope And Cost

Tip of the Week

There is a significant cost to registering a trademark. Minimally, there are search, legal and filing fees. You must register by class. Class is a description of the goods and services for which you intend to use your mark in commerce. Most trademarks will be registered in multiple classes.

Generally, you will register at least two trademarks, one for business name and one for logo. You may decide to register combinations of name and logo, depending on your industry norms and legal counsel.

For one trademark, registered in 3 classes, reasonable costs are:

Legal Counsel $600 - $1,000Comprehensive U.S. Search $600 - $1,400Application Preparation and Submission $200 - $600Electronic Filing Fees (3 classes at $325 each) $975 Assuming the company you hired for this process is capable and everything goes as planned with no penalties or late fees assessed, you should expect to pay between $2,375 and $3,975 per mark.

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