April 23, 2010, Newsletter Issue #125: Validate Your Name Before You Register

Tip of the Week

Streamline the trademark registration process and save time and money. Perform your own search of existing United States Patent and Trademark Office (USPTO) trademarks to check if there are any names confusingly similar to yours.

You should select a trouble-free and register-able mark. If you find names that are similar to the one you want to trademark you should change your name. If your proposed name is confusingly similar to a name registered in the same classes, it will be rejected.

The USPTO does not conduct preliminary searches for an applicant. There are plenty of third party companies that specialize in searching. Check your local yellow pages for trademark-related businesses, or search online for businesses specializing in legal document preparation. You may also want to retain a trademark attorney.

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