Screen For Success
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Franchise Leads and other Franchise topics.
Screen For Success
You have hundreds of potential leads. A few of those are qualified candidates. Should you sell to the first person that can come up with the franchise fee? As tempting as it may be, you really don't want to sell a franchise to just anyone who has enough money. This is going to be an ongoing relationship and you have a vested interest in seeing your franchisees succeed. So do your part and screen for success.
You should determine the profile of your ideal franchisee up-front, particularly documenting the skills and talents required. The characteristics of the franchise business dictate the kind of franchisee needed.
You're going to work with this person. Make it the right one.
- Do they have adequate capital? Is it liquid?
- What are their business skills? People skills? Coaching skills?
- Do they pay attention to details? How are their organizational skills?
- Are they team players, or do they work better alone? (the ideal candidate is both a leader of their people and a follower of the franchise system)
- Will they stay committed? What is their track record in business?
| Guru Spotlight |
| Joe Wallace |
