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Franchise business owners should consider what the Internet can offer. These days the Internet and a franchise business can work hand-in-hand. The Internet offers many beneficial things such as:
• access to franchisor's web sites and the ability to talk to the franchise owners via the site
• point of sale inventory systems
• smart cash registers
• generating sales leads
Explore all that the Internet has to offer you in terms of franchising. You'll be amazed at the benefits you will reap.
Internet franchises can be one of two things: a business that sells Internet services or a business that sells online. Internet franchises that sell online services have been around for quite a while. Internet Franchises typically sell to small and medium sized businesses. An internet franchise can offer many things including:
• web site design and hosting services
• ecommerce solutions
• online directories
• coupon services
• business oriented solutions
Depending upon your specific industry, a web site for your franchise can be very beneficial. Many people turn to online search engines when looking for local businesses. You can offer incentives to your customers like printable coupons to bring into your store, an email newsletter that tells about new inventory, and even online shopping. On the web, a franchise can connect with customers. Technology is more and more a daily part of people's lives and you should make sure you that you take advantage of it.
On the Internet, a franchise site should offer just enough information to get people interested without giving it all away. You should show and tell enough to wet appetites, but consider having prospective franchisees complete an online form before showing too much. Get permission to contact them via email and then set up auto responders to communicate with them at predetermined intervals. You need to find the right balance between generating new leads and following up with those serious prospects that are already aware of your franchise. On the web, a franchise company needs to look professional with a well-designed, well-functioning site.
Using the web, franchise owners can communicate more readily with their franchisor. Franchisors can offer online manuals, training classes, webinars, and even a forum for franchise owners to share tips.
Rather than attending events held for franchise owners once or twice a year, the web allows franchise owners communicate daily as needed. Updated news, links to relevant articles, and promotional ideas can be sent out via email to franchise owners. Using the Internet, franchise business owners can learn how to improve their business on daily basis.
|Sheri Ann Richerson|