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October 30, 2009, Newsletter Issue #101: Mandate Site Guidelines
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Tip of the Week
To ensure brand continuity and customer recognition, all your sites have to look alike. While there may be a few differences due to location, the majority of the elements have to be the same as they are at the Corporate site. It’s a good idea to prepare a separate manual of site guidelines for your franchisee. Any exceptions to the guidelines require your approval.
Some items to include in the Site Guideline Manual are:
Required square footage A layout of the interior space, to scale Required color scheme and décor Required fixtures Exterior and interior signage Parking requirements Accessibility requirements Restroom requirements Storage requirements Lighting requirements Window dressing requirements
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