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Assuming you can't do it all – and you can't – your supervisor is going to be critical to both expanding and maintaining franchise units. In fact, since the supervisor must continually guide and assist the franchisee, the supervisor is possibly the most important person in the franchisor/franchisee relationship. As a designate of the franchisor, she ensures that the standards are maintained and detects and resolves problems before they become serious. She also strives to upgrade the abilities of the franchisee and her employees and often introduces new products, services and promotional programs. She is hands-on and ready to help out with all the problems the franchisee might experience. She gains credibility for the franchise system in the eyes of the franchisee.
Because of the importance of the supervisor to the continuing success of the franchised system, she should be trained in interpersonal and negotiating skills. She must know the concerns of the franchisee regarding profitability, advertising and marketing, employee turnover, etc. and must be able to coach, counsel and advise. She must also understand the franchisor's goals and philosophies as well, as she ultimately represents the franchisor.
|Sheri Ann Richerson|