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You have a website. It's well executed and presents pertinent and persuasive information about the franchise you're offering (or it should!). Maximize the odds of people seeing it when they search the Internet.
Submit your site to the major search engines: Google, Yahoo and MSN search. They're responsible for most of the search engine traffic that you can get because they also power other search engines, such as AOL.com. Each search engine has a page where you can submit your site. This is a free service. It won't guarantee placement, but it certainly helps.
Directories are also important. They're different from search engines because all website submissions are reviewed by humans. The most important of these directories is The Open Directory Project at www.dmoz.org.
In addition to the major players, do your own search for search engines and directories that are topic or industry specific.
You may want to ask your web developer what else can be done to optimize your site for search engines.