Generate Workable Leads

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What information should a lead provide?

Generate Workable Leads

When you request contact information from a prospective lead you should request a level of information that is useful to you. Name, address and phone number aren't sufficient. You have limited time to respond to these people and you want to make the most efficient use of it and that means prioritizing who you contact first – and possibly at all. Absolute basic contact information includes:

  • Name

· Address

  • Phone number

· Best time to call

· E-mail

· Desired franchise location

  • Available capital

· Timeframe for franchising

You may also want to request:

  • Reason for wanting to franchise

· Qualifications for franchising

· Planned sole owner or partnership?

  • Employment history

· Financial information

Not everyone is comfortable imparting this degree of information, but many people are, and the more information you receive the better you can plan.

   

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