Send The Right Information

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How much information do I provide to a qualified lead?

Send The Right Information

When a prospective lead contacts you for more information than you provided in your initial response, you need to give them what they ask for. Make a complete package of information and offer it either electronically or by mail. Try to offer the majority electronically – printing and postage add up! You should familiarize yourself with the kind of information your competition provides, and provide at least that much. Basic information includes:

  • Introduction letter
  • Franchise application
  • Description of franchise approval process
  • Benefits of franchising with you
  • Marketing materials
  • Call to action
This material should all be professionally presented and feature your name and logo prominently.

   

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Lynne Christen