Who you, a Guru? After you read these 230 Franchise tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Franchise book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
Restrict Franchisee Sales
You definitely want your franchisee to sell any products or services related to the business. But you do not want them to sell unrelated products and services at the business site implying endorsement by the franchise system. You also do not want the franchisee to sell unsafe or untested products, even if they do relate to the business.
In Item 16 of the Uniform Franchise Offering Circular (UFOC) you can stipulate exactly what can and cannot be sold by your franchisee. You can further spell out where the franchisee can sell your products and services. It should be only at their franchise location. They should be prohibited from directly market to customers outside their territory.
Of course, you can also make provisions for allowances. You can set up a process for reviewing new products and services and for requesting marketing allowances.
Save Tip
Tip Rating
Comments
Nobody has commented on this tip yet. Be the first.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.