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Your existing franchisees are the best source of information for a prospective franchisee. You should encourage prospective franchisees to contact them. You should also encourage all franchisees in your system to be both candid and encouraging when interviewed by prospective franchisees. If they cannot be positive or encouraging, you should know the reason why and work to correct it.
Item 20 of the Uniform Franchise Offering Circular (UFOC) is a list of franchise outlets. It will be a resource for prospective franchisees and it contains information on franchises in operation, transferred, terminated, not renewed, reacquired and others that left the system. Here you will also list company owned units and project the number of units you expect to open in the current year.