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Learn how to start a franchise by reading up on it as much as possible (there are countless books and articles available on the subject). However, you will also need to be sure that the business that you choose is a good fit for you.
Some important things to look into are:
• Making sure you genuinely like the product or service and feel you can sell it
• Finding out the kinds of assistance and support you can receive
• Picking an industry that you enjoy (even if you don't have any direct experience in it)
• Visiting existing franchises (see how the stores or offices are set up and talk to the owner, employees and customers)
It's hard to be a successful business person if you don't believe in your own business. Be sure that the one you choose is right for you.
|Jennifer Mathes, Ph.D.|