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Put yourself in their shoes and figure out what you would want to know before investing your money in their business! You'd want to know that of all the business investment opportunities you have, this one offers a fair chance of providing good returns. If you're offering a low investment franchise opportunity you're likely to attract less experienced franchisees. Make sure you train them well and guide them, so you both reap the benefits of a well run business. Investment opportunities that require a fair amount of sweat equity on their part can pay off handsomely down the road.