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Choosing the ideal location for your business investment opportunities can be critical to your success. If you are making a franchise investment, many franchisors will help you scout out proper locations. They might also guide you through the process of negotiating a lease and any build-out that needs to be done. If you don't have help, do some research regarding appropriate demographics, visibility of site, traffic and parking and find out what's the best mix for your type of business. Look for details about the most desired tenant mix for a shopping mall as well. Price is important as well, of course. Lease negotiations will help you determine the best balance of great location and reasonable lease.