A franchise business list should clearly indicate which type of franchise they are offering. Some franchisors offer product or trade name franchising only (you gain the right to use the product or trade name and that's about it). More involved franchise opportunities in business directories are those that provide an ongoing relationship between the franchisor and the franchisee. Typically, you pay a one time fee plus ongoing royalties. In return, the franchisor provides ongoing training, support, and advertising.

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