Just like you, your franchisee needs a business plan. It’s a critical operational document that provides focus for the business. It’s a tool for analysis of performance. It’s a requirement for most lending institutions and the Small Business Association (SBA), who may guarantee a loan for your new franchisee.

It benefits everyone if you assist your franchisee with the initial business plan. You can’t write it or provide numbers (that opens up more liability than you want to deal with) but you can provide the format or an outline. You can also advise your franchisee on where to find the information needed to complete it. A basic business plan includes:

Executive summary Company and product overview Market analysis Marketing and sales plan Operations plan Management team Financials Funds required and uses

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