Sell From The Start

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Franchise Leads and other Franchise topics.

What information should I include in my initial response to a lead?

Sell From The Start

You need to determine what your initial response to people requesting franchise information is going to be. You may have a dozen or more requests every day. Are you going to call and talk to each of these people personally? Can you afford to do that in terms of time and money? Can you devote not only the conversation time but also the time to actually get hold of someone and not their answering machine? Can you be at your best and truly sell your franchise multiple times a day? Do the people making the requests want to talk to you?

Probably not. It's much more economical and efficient to generate an e-mail response. Draft a letter that's friendly and professional to thank the requestor for their interest. Continue with some background information on yourself and your business. Note that you have a great deal of information available to qualified people and that you'd be glad to discuss their interest further. Ask them to contact you via e-mail or telephone if they'd like more information.

That doesn't sound like it's enough of a contact, but it is. It's a sales pitch and it doesn't give away your confidential information for no purpose. Ninety percent of the leads you get aren't going to be valid. They'll be people fishing or wishing, not qualified prospects. Of the 10% remaining, 7-8% won't meet your requirements. It's the remaining 2-3% you want to spend your time and effort on selling.

Give enough information in the initial contact to spark their interest. Then get serious with more if they want it.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Franchise Tip Site? Request a Tip Now!


Guru Spotlight
Carma Spence-Pothitt