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To ensure brand continuity and customer recognition, all your sites have to look alike. While there may be a few differences due to location, the majority of the elements have to be the same as they are at the Corporate site. It's a good idea to prepare a separate manual of site guidelines for your franchisee. Any exceptions to the guidelines require your approval.
Some items to include in the Site Guideline Manual are:
|Jennifer Mathes, Ph.D.|