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Your public image is a key factor to induce a franchisee to buy into the program. Packaging is the identification that establishes your public image through graphics, logo, exterior and interior design and colors. As such, distinctive and appealing packaging is important to the success of both the franchised business and the franchise program.
Consider the whole and pay attention to the details as you utilize store layout, colors, furnishings, décor, fixtures, design, uniforms and graphics to establish a distinctive image.