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Once you've completed the application process and your trademark is legally registered with the United States Patent and Trademark Office (USPTO) you have to establish a method of protecting it.
The USPTO does not regulate use of a mark. In fact, they very clearly state: “We do not decide whether you have the right to use a mark (which differs from the right to register). Even without a registration, you may still use any mark adopted to identify the source of your goods and/or services. Once registered it is your responsibility to enforce your trademark rights."
This is very important. You spent a lot of time and money registering your mark, and you have a credible business you want to protect. You have to be aware of possible infringements on your mark and you have to be prepared to stop them.
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Lynne Christen |