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If you don't already have a website, now is the time to create one. Even if it's only a couple pages you should still have an Internet presence. Most prospective franchisees are doing their research online, and you can bet your competitor's sales information will be there!
Make a page dedicated to franchise information. Make it friendly, professional and informative. Don't give away confidential information and don't slam the competition, but do sell your business.
You should at least include the process for acquiring a franchise, a description of support you will provide, what makes you unique, legal disclaimers and a live contact sheet or application. Make it easy for your leads to find you and submit their information!