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Franchise consulting lets you work with someone to investigate your skills, interests, and background in an effort to find an appropriate franchise opportunity. Typically, the franchise consultants or brokers get paid by the franchisor. You can use their services to help learn about franchising and which opportunities make a good fit for you.
It is important to be aware that franchise consultants are getting paid when the deal is done, so they have a vested interest in the outcome of a franchise sale. It's very similar to the real estate market, where realtors make their commission off the sale of the home. Franchise consulting can offer the franchise seeker much useful advice and knowledge and save lots of time sorting through information. It is important, however, to keep in mind that they have a biased incentive to sell franchises.