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Generally, you gain three things by turning your business into a franchise: time, money, and good people. Franchise Investments made by the franchisee let you expand without investing your own capital. The franchisee will also spend their time seeking out locations, managing contractors, and negotiating leases. Once everything is set, the franchise investments made by the franchisee provide great motivation for them to create a successful new location. You share your knowledge of running a good business and they invest the capital and sweat equity, while you both share in the profits.