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The prospective franchisee has thousands of resources, websites, books, articles, and even government regulations to ensure he gets comprehensive information and assistance before committing to purchasing a franchise. The large, established mega-franchisors have all the resources they need – frequently within their own businesses. Departments of people dedicated to marketing, PR, legal, training… it's all there. But the small business owner with a great business and a dream of franchising is pretty much on his own. There are a few resources, but they aren't easy to find and they are frequently contradictory. Few of them are free. You have to pretty much learn as you go which is expensive in terms of both time and money. And how do you know what direction to go to begin with?
This book provides useful tips for franchising your small business from a franchisor's perspective. I spent a great deal of time and effort working through the tips I'm imparting here. I would have been thrilled if there had been any resource, in any medium, that listed what I needed to do, what I needed to be aware of and what I needed to ask when I began the process of making my small business legal to franchise.
All the best in your franchise success,
LifeTips Expert Guru