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You have hundreds of potential leads. A few of those are qualified candidates. Should you sell to the first person that can come up with the franchise fee? As tempting as it may be, you really don't want to sell a franchise to just anyone who has enough money. This is going to be an ongoing relationship and you have a vested interest in seeing your franchisees succeed. So do your part and screen for success.
You should determine the profile of your ideal franchisee up-front, particularly documenting the skills and talents required. The characteristics of the franchise business dictate the kind of franchisee needed.
You're going to work with this person. Make it the right one.
Guru Spotlight |
William Pirraglia |