Mandate Site Guidelines

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What should be included in the Site Guidelines Manual?

Mandate Site Guidelines

To ensure brand continuity and customer recognition, all your sites have to look alike. While there may be a few differences due to location, the majority of the elements have to be the same as they are at the Corporate site. It's a good idea to prepare a separate manual of site guidelines for your franchisee. Any exceptions to the guidelines require your approval.

Some items to include in the Site Guideline Manual are:

  • Required square footage
  • A layout of the interior space, to scale
  • Required color scheme and décor
  • Required fixtures
  • Exterior and interior signage
  • Parking requirements
  • Accessibility requirements
  • Restroom requirements
  • Storage requirements
  • Lighting requirements
  • Window dressing requirements

   

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