Comply With Style Standards

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Are there standards for writing the Uniform Franchise Offering Circular (UFOC)?

Comply With Style Standards

Your franchise information is presented to the prospective franchisee in the form of a standardized document called the Uniform Franchise Offering Circular (UFOC). Both content and style are standardized. Style standards include:

  • State all material facts in an accurate and unambiguous manner.
  • Write clearly, concisely and in a narrative form that is understandable by people unfamiliar with the franchise business.
  • Avoid legal verbiage and repetitive phrases.
  • When possible use active, not passive voice.
  • Limit the length and complexity of disclosure through careful organization of information.
  • Avoid technical language and unnecessary detail.
Make the format and chronological order consistent within each item.



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